Overview
We were instructed to dispose of The Chromazone Buidling, a self-contained office with a prominent position on Team Valley which was offered with full vacant possession.
The property extended to approximately 4,232 sq ft over two floors and included an attractive glazed façade, a creative specification and 10 dedicated car parking spaces. Having become surplus to the client’s operational requirements, the building was vacant at the point of instruction.
Our brief was to secure a strong capital outcome while minimising holding costs and delivering a timely completion.
Client Requirements
Our client’s objectives were:
Achieve best value on a vacant possession basis
Generate competitive interest
Maintain momentum to reduce ongoing holding costs
Deliver a secure and efficient transaction
As a vacant building, the asset presented both opportunity and risk. While offering flexibility for purchasers, prolonged marketing would expose the client to ongoing business rates and maintenance liabilities. A carefully structured strategy was therefore essential.
Our Solution
Strategic Positioning
We undertook a detailed review of:
Comparable freehold and long leasehold transactions
Current occupational demand in the local market
Competing available stock
We positioned the building to appeal to:
Owner-occupiers seeking cost certainty and long-term control
Value-add investors targeting refurbishment and re-letting
Alternative-use buyers (where appropriate, subject to planning)
A competitive quoting price of £425,000 was recommended.
Proactive Marketing Campaign
To maximise exposure and drive momentum, we implemented:
High-quality sales particulars, highlight the properties key features and specification
Online promotion across major commercial property platforms
Active follow-up of all enquiries to convert interest into viewings
Social media strategies to include Linked In posts to highlight instructions
Negotiation & Transaction
Following a structured process, we secured a strong purchaser with proven funding capabilities and managed the legal due diligence closest to avoid any delays. Throughout the whole process we maintained regular communication between all parties to ensure momentum.
The Results
Our strategy delivered a strong outcome:
Sale agreed within 8 weeks of instructions
Achieved a price within our recommended range to the client
Reduced holding cost exposure
Smooth completion process
The transaction enabled the client to release capital promptly while removing ongoing liability associated with a vacant asset.
Real results
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